Was Your Site Hit by Bot Traffic Recently?

You have the possibility to tick the field “Exclude all hits from known bots and spiders” under the bot filtering section. Before starting this research, it is very important to check whether the standard Google Analytics bot vinylmania walmart traffic and spider filter is selected in the Analytics settings or not. This option filters many bots that Google can identify as a bot or spider. To view this option, go to Admin and then View Settings in Google Analytics.

We also use Clarity to provide insights into user behaviour through anonymous session recordings and heatmaps. Filters do not affect historical data so although no future traffic will appear, the spam data from 1st February will remain. When adding any new Filters it’s recommended to add them to a test View first to ensure it’s configured correctly and doesn’t affect any other data. You can use custom segments in the Advanced Segments setting in Google Analytics to filter some of the spam.

They steal data and information, such as email addresses from websites, chat rooms, social media sites, and forums. Similar to click bots, download bots also interfere with genuine user engagement data. However, rather than affecting the ad click count, they create a fake dowload count. This is most pertinent when a publisher uses a marketing funnel such as a free ebook download.

Though this traffic is not harmful, it does pollute your Analytics data and your statistics. Here is an example of how we could easily use the word “bot” to filter for traffic sources in order to exclude and identify which traffic should be excluded. As mentioned above, this traffic can very clearly be identified as bot-traffic, as we see that the bounce rate is 100%, sessions are exactly 1 and the average time per session is 0 seconds. With this in place, you won’t see any more hits from /trafficbot.life or /bot-traffic.icu.

Junk conversions will appear as an increase in accounts being created with nonsensical email addresses or contact forms filled out with a fake name, phone number, or address. Bounce rate is a metric that measures the percentage of people who land on your website and do nothing on the page once they are there. An unexpected increase in bounce rate can indicate that bots are being directed to a single page.

Monitoring bots operate by automatically pinging the site to ensure it is still online. If anything breaks or the site goes offline, the publisher will be automatically notified, making these bots very useful to website owners. Imposter bots replicate human behavior by appearing as genuine website visitors. They intend to bypass online security measures and are most often responsible for DDoS activity. If you found this last wave of spam bots annoying, then you’re in good company. Sometimes, they have no Browser Size set, they have a specific source of traffic, or they use an invalid language.

It provides protection against certain attacks that adds very little friction to legitimate users. Using these two filters lots of spam domains will be filtered out, but probably there are some unknown domains out there. If you have any new additions which are not in the list , please send an e-mail to If you’re struggling with bot traffic or you’d like help setting up this segment or filter, get in touch – we’re always happy to help.

You have to exclude the bot traffic and then recalculate average bounce rates and average times spent on the site. The image below shows an example of ghost referrer spam – these invalid sessions need to be excluded from the reports to have a clear view of activity. You can also create filters based on City, Network Domain, Hostname or Campaign Source by using the Filters section in the Admin section. Since some bot traffic doesn’t have referral information, you can use this section to create detailed filters.

The side bar includes a Cheatsheet, full Reference, and Help. You can also Save & Share with the Community and view patterns you create or favorite in My Patterns. Can I download this spam script and use it on my own? Our tool is not open source, but the whole script can be found in the source code of this page. If you copy it, please let us know and we would be glad if you would link to us.

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